Concept salon SoHo nyc.

working closely with lead creatives, materials engineers, architects, and artisans we created a full service salon at Aveda’s new SoHo location, not far from the Spring Street location.

Materials as
personality

Aveda leads the way in global corporate responsibility for the environment and this project was no exception. Using reclaimed wood, glass, and sustainable materials to create an environment that stretches the imagination of what a salon could be.

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Clean beauty

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Brand repositioning and refresh