capabilities
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strategy & research
The heart of the matter approached with data, interviews, observations, and the intuition to interpret it all. Then align on an original approach across multiple touchpoints. Creating a unique solution from digital to texture. Narratives, visual language exploration for testing, and packaging research are just a few spaces to explore.
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branding, brand refresh, & re-design
Creating, refreshing, and maintaining brands is vital for growth. From inception to brand guide, a brand is a living breathing entity. The ability to spot a dated product, or a Fortune 500 brand that needs an update is sometimes easy. The process of evolving and making something new without erasing the past is an art form.
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creative & artistic direction
Providing a range of creative and artistic direction to multiple product launches, events, destinations, and ideas keeps me up to speed on progressive trends and fluent benchmarks in multiple industries. 20+ years of experience producing and directed hundreds of shoots ranging in size and location around the world is here for your brand.

line strategy language campaigns connections digital environments branding form
Type.
Image.
Message.
How to
best say what you want to say.*
*and it can be done in social, digital, motion, print, brick and mortar, glass and steel, gauche and canvas, pen and ink. Speak to an elevated experience and appeal to the highest common denominator.
Make it stand out
Make it work
Make it aspirational
Every project deserves a strategy, a goal, and a process. Starting with a brand narrative, brand visual direction, and inspiration, the brand is born.
Luxury take over
Luxury is a place, an experience, and often an approach. Representing luxury in design comes from good typography, a clean aesthetic, an elevated approach, and the ability to remove what isn’t needed. Appealing to the highest common denominator is the key.